Executive Summary: Agritourism Market Size and Share by Application & Industry
CAGR Value
The global agritourism market was valued at USD 6.66 billion in 2024 and is expected to reach USD 10.00 billion by 2032. During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 5.20%, primarily driven by the increasing demand for sustainable tourism
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Comprehensive Overview of the Agritourism Market
Segments
Agritourism has gained significant popularity globally as an emerging market that combines agriculture and tourism. The market can be segmented based on type and activity. By type, it is categorized into on-farm and off-farm experiences. On-farm experiences involve visitors engaging in activities directly on the farm, such as farm stays or participation in agricultural work. Off-farm experiences, on the other hand, include visits to farmers' markets, vineyards, or food festivals. When segmented by activity, agritourism offerings can include accommodation, food and beverages, recreational activities like farm tours or hiking, and educational experiences such as workshops on sustainable farming practices.
Market Players